January 3, 2023
As event planners look ahead to 2023, they are searching for the latest trends that will capture their attendees’ attention and drive revenue. In this post, we will discuss several key trends in the events industry that event organizers should be watching out for in 2023.
The first trend is virtual events. With the rise of event technology, virtual events have become increasingly popular as a way to reach a larger audience than in-person events without having to worry about travel restrictions or physical space limitations. Virtual event platforms also provide an opportunity for more interactive experiences with features such as live streaming, video conferencing, and interactive polls.
Another trend to watch out for is sustainability initiatives. As environmental awareness continues to grow, event organizers are looking for ways to reduce their carbon footprint by using eco-friendly materials and implementing green practices. This includes reducing waste through composting and recycling efforts, using renewable energy sources such as solar panels, and providing sustainable transportation options like electric vehicles or bike rentals for more sustainable events.
Hybrid events are also becoming more popular as a way to combine the best of both worlds – virtual and in-person. Hybrid events allow event attendees to participate either online or in person, depending on their preference. This allows event organizers to reach a larger audience while still providing an engaging experience and networking opportunities for those who attend in person.
Data-driven event experiences are becoming increasingly popular as event organizers look for ways to personalize the attendee experience. By collecting data on attendees’ interests, preferences, and behaviors, event planners can create tailored experiences that are more likely to engage their audience. This could include personalized content recommendations, targeted marketing campaigns, and interactive activities that are tailored to each individual’s interests. Data-driven experiences can also help event organizers better understand their attendees and make more informed decisions about future events.
Finally, AI-powered solutions are becoming increasingly popular as a way to automate mundane tasks and provide personalized experiences. AI can be used to streamline the registration process, provide real-time analytics, and even create virtual assistants that can answer attendee questions. This technology is becoming increasingly accessible, making it a great option for event planners looking to improve their efficiency and provide a better experience for their attendees.
Another trend to watch out for in 2023 is augmented reality (AR). AR technology can be used to create immersive experiences that engage attendees and provide a more interactive experience. For example, event organizers could use AR to create virtual tours of the venue or provide interactive activities such as scavenger hunts. This technology can also be used to provide real-time data on attendee engagement and provide insights into how attendees are interacting with the event.
Social media integration is also becoming increasingly popular as a way to engage attendees and promote events. Event organizers can use social media platforms such as Twitter, Instagram, and Facebook to create buzz around their events and encourage attendees to share their experiences. This can help event organizers reach a larger event audience and increase engagement with their events. Additionally, social media can be used to provide real-time updates and feedback from attendees, which can help event organizers make more informed decisions about their events.
Live streaming is another trend that is becoming increasingly popular for events in 2023. Live streaming allows event organizers to reach a larger audience and provide an engaging experience for those who cannot attend in person. This technology can also be used to create interactive experiences, such as Q&A sessions with speakers or virtual tours of the venue. Additionally, live streaming can help event organizers collect data on attendee engagement and provide insights into how attendees are interacting with the event.
Omnichannel events are becoming popular in the corporate world. This trend is driven by the fact that omnichannel marketing campaigns have been proven to be more successful than single-channel campaigns. Companies are now realizing that they can create a powerful and engaging experience for their customers by using multiple channels in any one event campaign.
Event marketers are taking advantage of this trend by creating an experience that starts before the event and continues after it’s over. They use personalized messaging across multiple digital channels to create a customized journey for their customers. This helps to build relationships with them and increase engagement, which leads to higher purchase rates. Additionally, companies are able to reach a wider audience through their omnichannel events, as they can target different demographics on different platforms. By leveraging the power of omnichannel events, companies can ensure that their message reaches more people and has a greater impact on potential customers.
As the world continues to move faster and faster, corporate events must keep up with the times. One of the biggest trends for 2023 is investing in an on-demand content hub. This allows customers to consume content from your event on their own terms. You can upload videos and other content for customers to watch at a time that works best for them.
Post event, creating evergreen content after your event and storing it all in one easily accessible place will help to improve event engagement long after your event has concluded. In addition, producing easily accessible, on-demand content from your event that us available in just a few clicks can help you reach a wider audience and showcase your brand in a very genuine way. On-demand content hubs are becoming increasingly popular as people want more control over how they consume information, so make sure you’re investing in this trend for 2023!
In conclusion, event planning trends for 2023 include live streaming, omnichannel events, and on-demand content hubs. Live streaming allows event organizers to reach a larger audience and create interactive experiences. Omnichannel events help companies build relationships with customers and increase engagement. On-demand content hubs give customers control over how they consume information and keep them engaged long after the event has concluded. By leveraging these event industry trends, event organizers can ensure that their events are successful and engaging for all attendees.
If you are planning an event and considering an affordable event venue for your next event, please consider the Commonwealth Commerce Center in Jackson, MI. Call us at (517) 784-0059 or contact us to get started today!